The Journey of VÈVÈ: From Voodoo Flags to Global Recognition







The story of VÈVÈ began with the innovative vision of Phelicia Dell, who sought to transform the traditional Vodou flag into breathtaking handcrafted cocktail dresses. This creative spark ignited a journey that eventually led to the creation of a captivating handbag collection. Founded in November 2006, VÈVÈ opened significant doors to cultural creations, providing a stigma-free platform for various business ventures featuring the iconic veve symbols as prized goods today.
Under the guidance of Phelicia Dell, VÈVÈ has gained international acclaim for seamlessly blending cultural heritage with contemporary designs in everyday wear. The products from VÈVÈ Collections are a testament to Phelicia’s signature touch, showcasing front hand-beaded veve diagram patchwork that makes her popularized totes instantly recognizable.
One standout in the collection is the “VÈVÈ BAG,” renowned for its unique style. These bags feature patch patterns, diverse cuts, and shapes, often with a curvy side and spacious front and side pockets. Each bag effortlessly elevates any outfit, combining charm and vibrancy in a variety of sizes. Hand-embroidered with meticulous care, every stitch celebrates the rich cultural traditions.
Throughout the years, Phelicia Dell’s innovative creations have enabled VÈVÈ to continuously deliver exquisite craftsmanship. The brand continues to inspire countless individuals with its dedication to cultural adaptation and contemporary elegance, remaining a symbol of creativity and inspiration to this day.