Phelicia made her first outfit for a girlfriend at the age of 16. Excited, she decided to start taking sewing lessons. She took extra credits during the summer. That was the perfect way she introduced her self to the world of fashion and developed her knowledge of design. Later, she worked as a window dresser in an exclusive gift store while simultaneously freelancing for a couturier doing small alterations.
“I can remember in High School how I always wanted to paint and draw things. My art classes used to be an escape, better yet, a refuge. I drew pictures, lots of them; I liked to draw them based on colors, textures and themes. I was inspired by everything that I came in contact with. My favorite place was the fabric store located five minutes from my house. The art galleries, the craft stores, the fine boutiques and fabric showrooms were, and remain my main attractions to visit, no matter where I go.“
Phelicia sharpened her knowledge of marketing and fashion merchandising from the sales associate positions she held at major department stores. Then, she decided to open her own boutique while pursuing a career in fashion. She later closed the boutique and went to Haiti to freelance as an interior decorator for an architect who will later become her husband and the father of their only child. Extremely gifted and bright, Phelicia gathered experience designing for a number of individuals for many years. While living in Haiti, she gained a creative global meaningful inspiration that will later become her VèVè signature style and trademark. Her designs have a legacy, artisan style, which makes her work timeless and beautiful. Exclusive and graceful characteristics are key trends in Phelicia’s clothes and assortment of accessories. Haiti’s music and dance, especially the sacred rhythms, and the VèVè diagrams have always been an inspiration that influenced Phelicia Dell’s artistic veins and creative collections throughout her career.
In 2006 she launched her VèVè Collections line with 25 beaded cocktail dresses. Phelicia Dell is one of a few Haitian born designers to own her workshop. There, is where dresses and accessories are made from prototypes. Today, hundreds of her designs are made to order for celebrities who make up her clientele list.
VèVè Collections,is owned by the VèVè Collections Company. It is now mostly known for its bags and accessories division designed by Phelicia Dell; but at the same time, the couture division is expanding. All VèVè Collections products and ready-to-wear articles are produced under license agreements with Phelicia Dell.
Her style is instantly recognizable with structured elegance and accentuated details. Phelicia went from piecing together a beaded flag to creating a very identifiable and stylish piece of art. She designed a new feminine silhouette bag where shapes, curves and pockets are highlighted by the exactness of their cuts.
Mingling artifacts discovered during her research days have influenced a styling mood found in many of her designs. Phelicia emphasizes the bright and colorful side of the Caribbean in her work. Phelicia’s work mixes ethnic inspirations with distinctive style. Floating and innovative ideas adorn her fashion studio. The label helped popularize Haiti’s handmade crafts and VèVè products as a new and ingenuously stylish, iconic look worn by the fashion elite. It was not long after being spotted by the organizations “Women in Democracy“ and “Voix Essentielles“, originally known as “Vital Voices“ in the United States, that she was recognized by Diane Von Furstenberg as the best emerging handbag designer in 2009. Two years later, she was also honored by “Island of the World“ for best Fashion and Culture Design. In 2010, the Daily Beast recognized her among 150 people that are shaking their world. One year later, Digicel awarded her as the best emerging entrepreneur of the year. In 2012 she marked the runway with an exclusive collection at Kreyol Fashion Days In Guadeloupe an Organization with a purpose to bring the Caribbean Fashion to a single platform where Fashion embraces Art. June 2015 Caribbean Fashion Week distinguished her as a Caribbean Master Designer. Phelicia Dell takes her art from Haiti to the finest boutiques and runways around the world like Miami, Martinique, Argentina, Guadeloupe, Bahamas, New York, Paris, Washington, Connecticut, Dominican Republic, Miami’s Funkshion Week, Caribbean Fashion Week, Island of the World Fashion Week, London Fashion Week and Black Expo Design in Montreal, Canada. Today VèVè Collections represents one of the strongest and sustainable business ventures in Haiti. While her talent already confirms the emergence of her first rays of light, her first stars; Phelicia creates, invents and continues to win.